Pic: Nick Shinn on Typedrawers
A great post on the Typedrawers forum reminded me of what typesetting sometimes looked like in the 1970s. Throughout much of this time I worked for the Folio Society as a publicity and production assistant. Part of my job was to design and create the artwork for publicity material – including prospectuses, forms and flyers – and press ads. Most of the typesetting for these items was still done in hot metal from various specialist Monotype houses: I still have the specimen book from the one we used most, Watkins Repro Services. After proofing, the final ‘report quality’ pulls were done on a special press on baryta paper, which gave a lovely crisp finish to the typesetting.
Less often, we used output from the various phototypesetting companies: I remember that we had a big set of ringbinders which contained the Conways catalogue, and there were others as well. I would use this for headlines if we needed a particular typeface which wasn’t available in Monotype. It was while first ordering this kind of typesetting that I came across the need for specifying letterspacing and, most of the time, I would use the instruction ‘Close, not touching’. However, at the time there was a vogue for much tighter letterspacing, as can be seen in any edition of the Sunday newspaper colour magazines of the time.
Nick Shinn’s post above brought in comments from a bunch of other big names from the type design community besides Shinn himself – Mark Simonson, Ray Larabie, Stephen Coles amongst them – as well as discussion as to whether the output had actually been generated by a phototypositor or by hand, using Letraset. August company indeed, but they don’t seem to have come up with a definitive answer.
I googled around on the subject and came up with a page which shows pictures of 1970s phototypositors, which are presumably similar to those in use in the London bureaus at the time. As all the pics say ‘Rights Reserved’ I haven’t nicked one, but you can see them at this link.