How the BBC would like you to see how it imagines its new bright young things.
I read about this concept first in Private Eye (No 1450) but the only online mention I could find is this post on Bill Rogers’s blog. Private Eye has a long history of picking up what it calls “Birtspeak” phrases used by BBC management, but this was a new one on me. The idea of “remapping” BBC journalists was announced in an email to local radio staff from Chris Burns, head of Audio and Digital, BBC England.
“In our new structure we plan that all existing Senior News Editors will be remapped to the role of Executive Editor from the Content Job Family … We have also looked at the roles and responsibilities of the rest of the management team and are planning the following:
Assistant Editors to be remapped to the Content Job Family and become Executive Producers;
Every station will also have a Senior Journalist Team manager;
Our plan is to remap the Senior Journalists, Community to the Content Job Family.”
I predict a great future for the concept of remapping people, before it joins “talent acquisition”, “creative pool” and “onboarding” on a list of HR Buzzwords you really need to ditch.